0→1 · End-to-end · AI-native

I design software for domains with real complexity.

Scientific lab workflows at Revvity Signals. Aviation trip planning at World Fuel Services. EV fleet tooling at Geotab. Growth design at NerdWallet.

Kesiena Eboh

Kitchener, ON

Electric Vehicle Suitability Assessment (EVSA)

Geotab|8 months in 2019

I led design on a self-service tool that uses a fleet's own telematics to recommend which vehicles can switch to electric. It launched in Europe and North America and scored 79 on the SUS.

Insurance Pre-Fill Flow

NerdWallet|Q1 2021

I led the design of a NerdWallet-native auto-insurance shopping flow that replaced a clunky third-party experience. It shipped on desktop and mobile and beat the incumbent on revenue per visitor by 20%.

SmartCharge

Geotab Energy|Under 3 months in 2020

I led end-to-end research on why EV drivers weren't installing a required data device in a grid-rewards program, then handed the team a few low-effort fixes that lifted average installation rates by 12%.

Trip View

World Fuel Services|2022 (3 to 6 months)

As lead designer, I consolidated four legacy flight-ops apps into one consistent Trips experience for business aviation, and pulled fuel purchasing into trip planning. The MVP shipped.